Gearing to Success Stories Talk at Monash

I just come back from the talk conducted by Monash Alumni.
It's really a good talk, presenting Sen Ze, the author of 'Air Asia Success Story' and some books about making money through Internet.
The guy looks young and knowledgeable. He told us that 'Sen Ze' is not his real name, it's just a name to make his target markets easily remember him. The interesting part is that he knows a lot of things about Internet, although he graduated from Law.
It's really a worthwhile talk to listen, since I am an IT students that might go into the E-commerce field.

There are some issues that I catch from the talk:
1. Our future employers might use search engines ('Google'), networking site ('Facebook') and video site ('Youtube') to find information about us. That's why we need to be careful in writing and doing something. Can you imagine if you get drunk, then your friends record you using camera and put it in the Youtube.. what a shame if your future employees see that.

2. Creating our own website by buying domain name that is associated with our name. He really imposed that our name is our brand and very very important. He told us that 'Sen Ze' is not his real name. He just used it to make his target markets easily remember him. What a good idea he had.. I should also find other names to make people easily remember me.. Oh yeah, he shared another way to make people remember you. When you meet other people, asked him what's his name and 'pretended' that you also have the same name. That is surely leave the impression to other people, since noone forgot their own names.

3. Create a blog that focuses on one field that you expertized. So, when employers see them, they can see your thought and ideas.

4. Use Facebook as the way to sell yourself. Fill your profile page with the contact information and personal details. Then add as many as friends as possible to spread out your network.

Actually, I know the use of blog site and networking site, but I have not thought that those sites will be essential and useful resources for future employers to dig in.